Media events may focus on a news announcement, a corporate anniversary, or a press conference in response to a major media event. Rather than preparing classic news conferences, we try to think out of the box and propose formulas that benefit both our clients and the journalists in the best possible way.
Press trips are often organised to make journalists become aware of your objectives, the way your products are produced, or how they are used. In the tourism sector, they are the best way to make journalists get acquainted with your destination.
Because of the personal contact and the ‘experience’ factor, these actions help you to attract media publicity and enhance your long-term relationship with journalists in a very successful way.